What Are Assets- Banks And Money-banksandmoney.com

What Are Assets?

Examples of Assets

Assets (singular Asset) are any thing or any one that can create or generate value.

People can be assets if they bring value to a business, an organization, or even a personal relationship. Things such as houses, money, computers, and many other items can be classed as assets if they create a value that can be converted into cash.

Home What Are Assets

Tangible Assets

Tangible assets are those that can be touched.

Examples include:


Cash on deposit

Cash on hand

Certificates of deposit or CDs

Commercial paper

Corporate bonds

Corporate stock

Debentures held


Federal agency securities

Federal treasury notes

Guaranteed investment accounts



Loans to members of insurance trusts systems

Loans receivables

Marketable equity securities

Marketable securities

Money market funds

Mortgages (receivable) held directly

Mutual funds

Notes receivables

Repurchase agreements

“Restricted” cash and investments

Savings accounts

Share of funds in governmental investment accounts or pools

State and local government securities

Time deposits

Warrants (to purchase securities)

Intangible Assets

Intangible assets are non-physical, meaning they cannot be touched. They have value because they represent an advantage to a business or organization.

Examples include:

Accounts receivable



Brand names

Brand recognition

Broadcast licenses

Buy-sell agreements

Chemical formulas

Computer programs

Computerized databases


Cooperative agreements


Customer relationships

Designs & drawings

Distribution rights

Development rights

Distribution networks

Domain names

Drilling rights


Engineering drawings

Environmental rights

FCC licenses

Film libraries

Food flavorings & recipes

Franchise agreements


Historical documents

Joint ventures

Laboratory notebooks

Landing rights


Loan portfolios

Location value

Management contracts

Manual databases


Medical charts and records


Mineral rights

Musical compositions

Natural resources



Procedural manuals

Product designs

Property use rights

Proprietary technology

Royalty agreements

Schematics & diagrams

Securities portfolios

Security interests

Shareholder agreements

Solicitation rights

Supplier contracts

Technology sharing agreements

Title plants


Mine Bitcoin Daily For Free With Your Phone Or Computer

Trade secrets

Trained & assembled workforce

Training manuals

Use rights – air, water, land


Personal Assets

Personal assets might be tangible or intangible. They can be assets owned by the person or assets related to the person’s personal characteristics.

Examples of owned personal assets include:



Interest generating bank account

Collectibles Electronics Insurance


Investment accounts

Retirement account

Savings account

Examples of personal characteristic assets include:

Great smile

Ability to get along with many different personalities

Positive attitude

Sense of humor

Great communicator

Excellent public speaker

Corporate Assets

Corporations have long lists of assets including companies and brand names which are owned by the corporation.

Here are some examples of the assets of Disney:

ABC Entertainment Group Animation

Disney-ABC Television Group Disney Channels Worldwide Disney Consumer Products Disney Cruise Line

Disney Interactive Studios Disney Music Group

Disney Online

Disney Publishing Worldwide

Disney Theatrical Group

Disney Vacation Club

Disneyland Paris

Disneyland Resort

ESPN, Inc.

Hong Kong International Theme Parks Lucasfilm

Marvel Entertainment

Walt Disney World Resort

Here are some examples of the assets of PepsiCo:


Aunt Jemima Mixes & Syrups

Baked! Cheetos Snacks

Baked! Doritos Tortilla Chips

Baked! Lay’s Potato Crisps

Baked! Ruffles Potato Chips

Baked! Tostitos Tortilla Chips

Cap’n Crunch Cereal

Chester’s Popcorn

Cracker Jack Candy Coated Popcorn

Doritos Tortilla Chips

Frito-Lay Nuts & Seeds

Fritos Corn Chips

Funyuns Onion Flavored Rings

Gatorade G Series

Prime 01

Grandma’s Cookies

Lay’s Potato Chips

Lipton Brisk Sweet Tea

Mountain Dew Livewire


Propel Zero

Quaker Chewy Granola Bars

Quaker Life Cereal

Quaker Instant Oatmeal Rice-A-Roni Side Dishes

Rockstar Energy

Rold Gold Pretzels

Ruffles Potato Chips

Sabra Hummus

Seattle’s Best Coffee

SoBe Lifewater

Starbucks Frappuccino

SunChips Multigrain

Snacks Tostito’s

Tortilla Chips

Here are some examples of the assets of Time Warner:


Cartoon Network



CNN News Group

Coastal Living

Cooking Light

DC Comics

Entertainment Weekly



Golf (magazine)


Mad Magazine


Southern Living

Sports Illustrated





Assets, whether they are business or personal assets, add value to a person or an organization.

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